Study grade : 2.
Year of study: 2.
Compulsory module
The objective of the course is to identify the specifics of pricing, pricing strategies and separate approaches and specific methods of pricing, as well as to emphasize the importance of using pricing in marketing activities and the position of the price within the marketing mix in relation to customer behaviour. After completing the course, students will be able to evaluate the factors affecting the price, make pricing proposals and pricing decisions.
Brief module description:
- Price and pricing
- Pricing policy
- Internal and external factors influencing pricing
- Pricing methods
- Pricing strategies
- Price elasticity in pricing decisions
- Price, cost, value, consumer.
